KELLER WILLIAMS LAKESIDE PRIVACY POLICY
Last Updated: November 2025
Keller Williams Lakeside (“Keller Williams Lakeside,” “KW Lakeside,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains our practices in connection with information that we collect about you as an individual consumer, agent, staff member, or lead (“you”) through:
- Our website at https://www.kwlakeside.com and any other web-based applications we operate that link to this Privacy Policy (collectively, the “KW Lakeside Websites”),
- Any Keller Williams Lakeside-branded mobile applications that link to this Privacy Policy (the “KW Lakeside Apps”),
- Online contact, registration, or survey forms that we send to you by email or that you access through our websites or apps,
- HTML-formatted email messages that we send to you that link to this Privacy Policy,
- Information you provide to us directly via email or offline interactions.
Collectively, these are referred to as our “Services.”
Keller Williams Lakeside is an independently owned and operated real estate brokerage. This Privacy Policy does not apply to the privacy practices of other Keller Williams market centers, agents, or affiliates.
SECTION 1: PERSONAL INFORMATION
Personal Information means information that identifies you as an individual or relates to an identifiable individual. The categories of Personal Information we may collect depend on your relationship with Keller Williams Lakeside and include:
For Consumers and Leads
- Identifiers such as name, postal address, IP address, email address, and telephone number;
- Commercial information such as real estate interests or preferences;
- Financial information such as mortgage status or related details you choose to share;
- Geolocation data derived from your IP address or device;
- Account information, including logins or linked accounts if you connect to third-party services; and
- Other information to the extent required by applicable law.
For KW Lakeside Agents and Staff
- Identifiers such as name, contact details, and date of birth;
- Professional and employment-related information such as license numbers, position, or education;
- Financial information such as bank account or payment details, when necessary for transactions;
- Protected classification characteristics (where voluntarily provided or required by law);
- Device, location, or system information used for work-related Services; and
- Other information as required under applicable employment and compliance obligations.
COLLECTION OF PERSONAL INFORMATION
We and our service providers collect Personal Information in the following ways:
Directly from you: when you complete forms, register for access, communicate with us, or request information.
Automatically: through cookies, analytics, and other tracking technologies when you use our websites or apps.
From other sources: including third-party partners, public databases, or referrals from other Keller Williams associates when necessary to deliver requested Services.
USE OF PERSONAL INFORMATION
We and our service providers use Personal Information for legitimate business purposes, including to:
- Provide and maintain the functionality of our Services;
- Respond to inquiries and fulfill your requests;
- Send administrative communications and updates;
- Provide marketing communications and materials (with your consent, where required);
- Analyze usage patterns to improve our Services;
- Personalize your experience on our website or apps;
- Process applications, events, and agent transactions;
- Maintain records, ensure compliance, and manage internal operations;
- Detect and prevent fraud or unauthorized access;
- Comply with applicable laws and regulatory requirements.
We may aggregate or anonymize Personal Information for analysis and improvement purposes, provided it no longer identifies you.
DISCLOSURE OF PERSONAL INFORMATION
We may disclose Personal Information to:
- Our trusted service providers and vendors who perform functions on our behalf;
- Business partners involved in delivering requested services or property inquiries;
- Government, legal, or regulatory authorities when required by law;
- Successors or assigns in the event of a business reorganization or transfer.
We do not sell Personal Information or share it for cross-context behavioral advertising.
SECTION 2: OTHER INFORMATION
We may collect “Other Information” that does not identify you personally, such as:
- Browser, device, and usage data;
- Demographic information and aggregated analytics;
- Information collected via cookies, pixel tags, and analytics tools.
Cookies and analytics help us secure, personalize, and improve our Services. You can manage cookie preferences through your browser settings.
SECTION 3: SECURITY
We use reasonable organizational, technical, and administrative measures to protect Personal Information within our organization. However, no system is completely secure. If you believe your interaction with us is no longer secure, please contact us immediately at technology@kwlakeside.com.
SECTION 4: CHOICES AND ACCESS; PRIVACY RIGHTS
You may opt out of receiving marketing-related emails from us by using the unsubscribe link in our messages or contacting us at technology@kwlakeside.com.
If you wish to access, correct, or delete Personal Information we hold about you, you may contact us using the same email address. We will verify and respond to such requests consistent with applicable privacy laws.
SECTION 5: PHONE CALLS AND TEXT MESSAGES
If you provide your telephone number to Keller Williams Lakeside, you consent to our contacting you regarding our services, properties, or related communications.
Do Not Call Policy: We comply with all federal and state Do Not Call regulations.
Call Monitoring: Calls may be monitored or recorded for quality assurance and compliance purposes.
Express Written Consent: By providing your telephone number, you agree that Keller Williams Lakeside may contact you by call or text message for real estate–related purposes. Your consent is not a condition of purchase.
Opt-Out: You may revoke consent at any time by replying “STOP” to any SMS message or by contacting us at technology@kwlakeside.com.
SECTION 6: SMS MESSAGING POLICY
Opt-In Message:
Thank you for opting into SMS messages from Keller Williams Lakeside. To opt out at any time, reply STOP. For assistance, reply HELP. Message and data rates may apply. Messaging frequency may vary.
Opt-Out Message:
Thank you for opting out of SMS messages from Keller Williams Lakeside. You will not receive further SMS communications. To opt back in, reply START.
Help Message:
Thank you for contacting Keller Williams Lakeside. For immediate assistance, please call (586) 532-0500 or email technology@kwlakeside.com. Message and data rates may apply.
SECTION 7: RETENTION OF INFORMATION
We retain Personal Information for as long as necessary to fulfill the purposes described in this Policy and as required by law.
SECTION 8: THIRD-PARTY SERVICES
This Privacy Policy does not apply to the practices of other websites or services linked to or from KW Lakeside’s website. We are not responsible for third-party privacy practices or content.
SECTION 9: USE OF SERVICES BY MINORS
Our Services are not directed toward individuals under the age of 16, and we do not knowingly collect information from minors. If you believe a minor has provided us with Personal Information, please contact technology@kwlakeside.com for prompt removal.
SECTION 10: SENSITIVE INFORMATION
Unless requested, please do not send sensitive personal details (such as Social Security numbers, financial account information, or health data) through our Services.
SECTION 11: UPDATES TO THIS PRIVACY POLICY
The “Last Updated” date above reflects when this Privacy Policy was last revised. We may modify this Policy at any time, and your continued use of our Services after any changes constitutes acceptance of those modifications.
SECTION 12: CONTACTING US
Keller Williams Lakeside
45609 Village Blvd
Shelby Township, MI 48315
Email: technology@kwlakeside.com
Phone: (586) 532-0500
If you have questions or concerns regarding this Privacy Policy or our data practices, please contact us at the email address above.